Roger Moore has kicked off poster a campaign calling
on Selfridges to stop selling foie gras.
The poster, which features an image of Moore urging
shoppers to think twice about buying the delicacy, has been plastered
across a bus stop opposite Selfridge's Food Hall in a campaign
paid for by the 82-year-old actor.
"Force-Feeding Birds Is Cruel, Not Yule,"
reads the ad which has been devised by campaign group People for
the Ethical Treatment of Animals (Peta).
Initial plans for a poster showing how foie gras
is made, were scrapped as the images were deemed to be too offensive.
"As foie gras production is too violent to
show on an ad, surely this 'torture in a tin' is too violently
produced for Selfridges to sell," said the former face of
007, who described the delicacy as "tasteless".
Last month Moore said he had written to the chairman
of Selfridges, offering to buy its entire stock of the product,
which is created by force-feeding ducks and geese to enlarge their